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The mtvU Against Our Will Campaign amplifies America’s college students’ efforts to end modern-day slavery in the U.S., and empowers them to learn more and get involved. As part of this Campaign, MTV’s 24-hour college network has launched a student-conceived interactive video experience to combat human trafficking called “The Backstory,” in which the user selects from a number of provocative ads, learns the painful stories behind those seemingly innocuous posts, and finds out how someone they know could become a victim of modern-day slavery. “The Backstory” connects users with simple steps to take action against modern-day slavery, from rallying for laws that support the rights of trafficking survivors to discovering how their actions could inadvertently be supporting modern-day slavery.

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Last Updated on

February 25th, 2013